Evive
Evive combines big data and predictive analytics to change how people use benefits. Its proprietary technology platform makes it simple for employees to make better health, wealth, and work/life decisions and for employers to maximize their benefits investments. I served as the company’s first marketing leader in my capacity as Vice President of Marketing.
After leading Evive through a rebrand and redefining the go-to-market strategy, I recruited the entire marketing team. Together, we designed, wrote, and launched every element of a new brand-centered sales and marketing program.
These communications addressed the "jobs to be done" by the brand's ICPs, based upon personas developed through focus groups and user surveys. A system of foundational elements—brochures, videos, product sheets, email nurtures, success stories, sales decks—formed the basis of evergreen and new-product-launch campaigns, as well as themes and content for the website, social media, paid advertising, and events.
With laser-focused product positioning and messaging, every element clearly articulated Evive’s differentiators in easy-to-understand language and distinctive visuals that we later applied to the core platform’s mobile and desktop user interfaces.
Concept, design direction, and copywriting: Michael Matascik.
Creative direction and design: Sharon Burdett.
Copywriting: Cathryn Sloane, Molly Metzig.
Identity design: Michael Brown.
Creative direction and design: Sharon Burdett.
Copywriting: Cathryn Sloane, Molly Metzig.
Identity design: Michael Brown.
Following the brand launch, I named and wrote charters for three products and programs: Evive Operating System, or eOS, the company’s core technology platform; Evive Ready, a program of pre-built integrations between Evive’s platform and a customer’s various third-party point solutions; and Evive Catalyst, the company’s first-ever client success program.
My team and I introduced the company’s video series with long-form pieces, supported by a range of thirty- to sixty-second features that dive more deeply into specific topics. Additional videos were created to market specific software products and to promote the company culture for employer-branding purposes.
Concept, design direction, video direction, story editing,
and acting debut as “Back of Head”: Michael Matascik.
Design: Sharon Burdett.
Interviews and copywriting: Cathryn Sloane.
Video production: Hive at Laughlin Constable.
and acting debut as “Back of Head”: Michael Matascik.
Design: Sharon Burdett.
Interviews and copywriting: Cathryn Sloane.
Video production: Hive at Laughlin Constable.