Evive NBGH
Evive combines big data and predictive analytics to change how people use benefits. Its proprietary technology platform makes it simple for employees to make better health, wealth, and work/life decisions and for employers to maximize their benefits investments. I served as the company’s first marketing leader in my capacity as Vice President of Marketing.


For Business Group on Health’s annual Workforce Strategy conference, my team and I created a branded experience for Evive based on the theme of mass personalization, in an exhibit space built around large custom photomosaics.
The in-person experience was anchored by a larger-than-life architectural column covered with small photos taken before and during the conference, printed on adhesive photo paper on-site, and—through the magic of technology—mapped to specific coordinates on both sides of the column. Over the course of a day and a half, these photos combined to reveal larger-than-life portrait photomosaics.
Picture-takers who posted images on Instagram with #benefitslove helped to spread the buzz prior to and during the event. Shared across touchpoints, the exhibit’s theme “It’s all about You” stressed the personal natural of benefits and the need to communicate the right message to people at the right time: when they need their benefits the most. The campaign utilized outreach by direct mail, email, social media, and in-person tactics.
A pre-show mailer set the groundwork for the exhibit’s theme. It was delivered in a silver padded envelope to help protect its precious cargo: a square, enamel pin emblazoned with the name of what matters most, “Me.” Conference attendees who wore the pin while visiting Evive were rewarded with a gift.
Full-size clings covered the venue’s elevator doors at the main conference floor and set the tone for the cheeky messaging used throughout the Evive presence. A dozen three-foot-square floor decals paved a path from the elevators to the exhibit with messages related to the different benefits-related topics that matter most to individuals at different times.
Custom T-shirts proclaimed “It’s all about Me” to help attendees remember Evive long after the conference ended. During the event, Evive team members rocked the companion message, “It’s all about You."
Concept, design direction, and copywriting: Michael Matascik.
Creative direction and design: Sharon Burdett.
Copywriting and social media: Cathryn Sloane.
Event photography and video: Scott Lowden.
Column portraits: Anjali Pinto.
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