WebPT CSM
WebPT provides web-based electronic medical record (EMR) and practice-management software for physical therapists, occupational therapists, and speech-language pathologists, from single-provider clinics to national, multi-location organizations. I served as Interim CMO during my tenure.
The annual APTA Combined Sections Meeting, or “CSM”, is a national industry conference at which WebPT exhibited each year, with a somewhat different attendee profile than its PPS event. In particular, CSM typically enjoys a larger population of rehab therapy students and recent graduates.
As an incentive to visit the booth, WebPT typically includes fun, visitor-participation games and prize drawings for these newer members of the industry, including a wall that is ready for its Instagram close-up.
Product-specific QR codes appeared on the physical structures of the booth as well as within the on-screen presentations, making it easy for visitors and passersby alike to quickly scan the code for future reference.
The exuberant graphic treatment extended to the animated presentations running on the booth’s main monitor as well on the screens of the custom demo kiosks, drawing visitors to the space as they walk the show floor.
Concept, design direction, floor plan, copy: Michael Matascik.
Copywriting: Bre Krager.
Design: Marc Collins.
Event management: Jade Stofko.
Copywriting: Bre Krager.
Design: Marc Collins.
Event management: Jade Stofko.