WebPT
WebPT provides web-based electronic medical record (EMR) and practice-management software for physical therapists, occupational therapists, and speech-language pathologists, from single-provider clinics to national, multi-location organizations. I served as Interim CMO during my tenure.
In addition to monthly and quarterly evergreen and promotion-specific campaigns for WebPT, I led the creation and deployment of the company’s major product launch campaigns.
Shown here are some of the marketing assets developed for three of them: an enterprise-grade billing software called WebPT Billing; a utility for confirming insurance benefits nicknamed eBV Electronic Benefit Verification; and acquired brand Keet Health’s RTM Dashboard, which enables accurate tracking and billing for remote therapeutic monitoring services.
Design direction, copywriting: Michael Matascik.
Copywriting: Bre Krager.
Design: Marc Collins.
Email: Cat McHenry.
Video: Jeremy Bridges.
Web: Josh Smith.
Copywriting: Bre Krager.
Design: Marc Collins.
Email: Cat McHenry.
Video: Jeremy Bridges.
Web: Josh Smith.
