SPRY Therapeutics
SPRY Therapeutics is the inventor of SPRY EMR, an AI-powered practice management platform that enables rehab therapy professionals to succeed in practice and in business—from the front desk to clinical operations to the back office. I served as the company's first Chief Marketing Officer.
To introduce rehab therapy’s first integrated, AI-powered EMR, I developed SPRY’s first end-to-end, multichannel launch campaign nearly single-handedly.
Specifically, I planned the strategy; wrote the product-launch brief; named products; set pricing and assigned budgets; designed and wrote content for all static assets; and provided creative direction for all motion assets.
Based on a visual pun using the letters AI, I branded the collection of features “SPRY Ally”, anthropomorphizing the company’s AI-powered automations to create a persona named Ally, from whom all campaign communications originated. I also developed the brand architecture for all AI products under the SPRY Ally™ umbrella, including:
SPRY Scribe™ speech-to-SOAP
SPRY Capture™ keyless data entry
SPRY Verify™ one-click eligibility
SPRY Authorize™ automated approval
SPRY Capture™ keyless data entry
SPRY Verify™ one-click eligibility
SPRY Authorize™ automated approval
The primary campaign assets consisted of a dedicated web page, e-book, static and animated display ads, five separate email nurtures, demo video, and campaign-specific landing page. In addition to copywriting all elements except the e-book, I designed the web pages and art directed the demo video and custom animations.
