SPRY Therapeutics
SPRY Therapeutics is the inventor of SPRY EMR, an AI-powered practice management platform that enables rehab therapy professionals to succeed in practice and in business—from the front desk to clinical operations to the back office. I served as the company's first Chief Marketing Officer.
The most substantive and interesting of the work I produced during my tenure was an integrated, multichannel campaign for the company’s AI product launch.
I branded the collection of features SPRY Ally—incorporating a visual pun with the letters AI as well as an attempt at anthropomorphizing what amounted to a series of automations—and created a persona named Ally, from whom all communications related to the campaign originated.
The primary campaign consisted of a dedicated web page, e-book, static and animated display ads, five separate email nurtures, demo video, and campaign-specific landing page. In addition to copywriting all elements except the e-book, I designed the web pages and art directed the demo video and custom animations.
