Performance Office
Performance Office helps organizations, teams, and individuals do their best work with products from ALUR, Geiger, Geiger Textiles, and DatesWeiser. The two principals are commercial furniture industry veterans with a combined 40+ years of experience. The scope of work included market research, positioning, identity design, copywriting, and website design.
Performance Office helps organizations, teams, and individuals do their best work. The two principals are advocates for the design firms they serve, easing the selection and specification processes, proactively solving potential issues, and providing credible insights.
To inform how we could best set Performance Office apart in an undifferentiated space, we conducted research, surveying designers of commercial interiors as well as competitors in the firm’s region and nationally. The brand positioning is based on solving problems, celebrating people, and sparking success. We wrote a manifesto to help the firm crystallize these ideas and create a touchstone for its decision-making. It begins:
“We believe in doing work we love, work that is grounded in good design and the people it serves. We believe in good design as a sure investment: a keen and optimistic embrace of the possibilities of placemaking. We believe in products that allow creative people to tell a culture’s story—without being the story.”
And it concludes:
“More than anything, we believe in performance: how the things we represent work, look, and last for the people who use them. And how the experiences we provide solve problems, celebrate people, and spark success.”
The brand’s initial expressions included the identity design, brand standards, announcement for print and email, and website design.
