Georgia-Pacific
Georgia-Pacific was a client during my tenure as Senior Designer at Thinkhouse Creative in Atlanta, Georgia.
Like many large companies, Georgia-Pacific was a sprawling collection of related businesses. Each had its own operating strategy, yet from a shareholder perspective, all required that the organization convey decisiveness and credibility through a clear, unified corporate vision.
For seven consecutive years, I collaborated with the company’s CEO and investor relations department to communicate that vision in the company’s most important investor vehicle: the annual report to shareholders.
In each of those seven years, I designed, wrote, and produced the report. This included conceiving and art-directing photography shoots and handling all account and project management as well. The productions were of such scale that five full months of my year were dedicated to each report. Though I created seven in all, I'm including just two of my two favorites here.
My contributions: Concept, design, copywriting, photo shoot art direction, production, project management, account management.
